Your IP Address
Like most websites, each time you visit the Site, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site for you and to diagnose problems with our Site, we use your IP address to help identify you and to gather broad demographic information about you.
Information We Collect From You
In order to operate the Site and provide you with information on products and services that may be of interest to you, we may collect profile information (i.e. information that could be used to contact you such as full name, postal address, phone number and email address), demographic information (e.g. age, zip code, city, gender, household income, purchase history information and age), and public information.
In those instances where we do collect personally identifiable information, it is only to improve your experience on our site. Examples of voluntarily submitting personally identifiable information include our polls, entering sweepstakes or contests, filling out the registration page, sending us feedback or posting in our chat rooms or message boards.
Tracking how users interact with our site helps us to develop new features and content. We use this data to tailor the visitor’s experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. This information is shared with advertisers only on an aggregate basis that is, never containing any personally identifiable information.
In the event of a complaint, we may also receive personally identifiable information about you from other users or third parties who may communicate information to us about you in relation to that complaint.
Information Other Web Sites Collect From You
How We Use Your Personal Information
Imperial Toy doesn’t require anyone to share any personal information about themselves in order to enjoy our web site. That means you can visit our site without any need to register with us. However, our sites contain special sections and privileges for members that register (such as but not limited to sweepstakes, newsletter, special offers, advertisements for new or existing products, etc.). The personal information we ask for is usually first and last name, mailing address, age, phone number and an email address. See below for how we use this information. If you do not wish to receive such communications and product information from Imperial Toy at any time, just email us at [email protected]. Our mailings and emails will also include instructions regarding how you can opt-out of these communications.
Our site’s registration form requires users to give us contact information like your name and your postal and e-mail address. This is for personalization purposes as well as to generate a unique identifier that allows us to contact you if you receive our newsletter or to tell you that you have won one of the sweepstakes offers available to registered users. Additional demographic and preference information (like birthday, profession, children in household, or reason for using the Site) is to help us customize your experience and develop new features that are most relevant to our users. We use customer contact information from the registration form to send the user information about our company and promotional material from some of our partners if the customer indicates a desire to receive such information.
If Imperial Toy believes that anyone’s behavior on our site may damage us or anyone else, we may disclose the relevant personal information in order to prevent this harm. In that case, we might try to identify the wrongdoer, contact them or bring legal action against them. We may also disclose personal information if we believe that the disclosure is required by law, or in response to a legal request.
How Your Personal Information May be used by Third Parties
With your permission, Imperial Toy may provide your information to outside companies that offer products or services that may be of interest. Should you wish to change this preference, send an email [email protected].
By electing to receive communications (such as emails or newsletters), or electing to participate in contests, sweepstakes, or other programs, offered by third parties on the Site, you consent to our providing your profile information to those third parties. Third parties may use your personal information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any actions or omissions of a third party.
You will need to contact those third parties to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we will have the right to use and disclose all such information you submit in the same manner in which we use and disclose all other information you submit. Your profile information may be passed on to a third party in the event of a transfer of ownership or assets, dissolution, or a bankruptcy, of Imperial Toy.
In special circumstances, Imperial Toy may give other companies access to our information database, but only if necessary to allow them to provide database or server maintenance or security, help us process and fulfill orders or requests, or provide other similar services to Imperial Toy. If we do provide access, we require those other companies to sign confidentiality agreements promising to keep secret any information they see.
How We Use Demographic Information
We use demographic information to tailor the Site and communications to the interests of our members and visitors. We may share anonymous aggregate demographic information with advertisers and other third parties so that they can tailor their advertisements and communications to the appropriate audience.
We may share personal customer information with our agents, representatives and trusted service providers for the purpose of assisting us in delivering our website content, sending email about your Imperial Toy registration or other information you have elected to receive, fulfilling customer orders; administering contests or sweepstakes, providing customer service; enhancing and improving customers’ shopping experiences; and completing credit card transactions. These third parties are not allowed to use this information for any purpose except providing these services on behalf of Imperial Toy. We may also share personal customer information with law enforcement officials in the investigation of alleged unlawful activities related to the use of our site. We will have no legal liability for such disclosures.
Our online surveys and contests ask users for contact information (like addresses). We use contact data from our surveys to send the user information about our company and promotional material from some of our partners. The user’s contact information is only used to contact the user when necessary. However, on particular pages where we ask for your personally identifiable information, we may explicitly tell you that the data we are collecting on that page will be shared with third parties, in which case those disclosures shall override anything to the contrary in this policy. For example, before you submit answers to questions we ask in an advertiser-sponsored promotion, we will tell you that your answers will be shared with that advertiser. Users may opt-out of receiving future mailings; see the choice/opt-out section below.
Our site requires you to opt-in to receiving any information from us or our partners. We also provide you with the opportunity to opt-out of receiving any future communications from us and our partners at any time. If you want to remove your information from our database and not receive future communications or registration-required service(s), please send an e-mail to [email protected], or alternatively, go to your membership account page and change your e-mail preferences.
How You Can Access Your Information
Visiting the Site From Outside the United States
No Rights of Third Parties
Note to Parents
The Site has been developed to be an enjoyable experience for children (and adults) of all ages. The purpose of this Policy is to help you understand some of the information contained on the Site and how the Site operates. Please discuss this Policy with your children so that they will better understand how to interact with the Site and what information they can and cannot provide. If you have any questions or comments about this Policy, or for any other questions, please send an email to [email protected].
Children’s Guidelines (Including ALL Persons Under 13 Years of Age)
Children’s privacy is of primary concern to us.
The Site does not knowingly collect any online or offline personal or contact information (personal information) from children.
The Site does not knowingly distribute to third parties any personal information of children.
The Site does not require a parent or guardian to provide us with more information than is reasonably necessary to enroll a child under the age of 13 in an activity as a condition of participation.
The parent or guardian from which the information is collected can review any previously-provided contact or other personal information of children and can ask to have it deleted.
More About Children’s Privacy:
Imperial may collect and store contact or other personal information about children under 13 years of age (“children” or “child”) if this information is submitted by the parent or guardian in connection with any of our website registrations. By providing contact or other personal information to Imperial, the parent or guardian consents to this information being collected and stored. To determine who is younger than 13 years old and whether that person is allowed to register for an account, we ask all prospective registrants to submit their date of birth. Those users that indicate they are less than 13 years of age are not allowed to create an account. When provided by the parent or guardian, Imperial may collect and store the following types of personal information about a child under 13: name, email address, parent’s or guardian’s name, and parent’s or guardian’s email address. Imperial may also collect the child’s mailing address when necessary to fulfill a transaction, such as sending the winner of a contest or sweepstakes the awarded prize. Imperial may also collect demographic information about a child such as the child’s date of birth, gender, toy and game ownership and other preferences, and combine such information with the child’s personal information. Imperial will only collect this information if it believes that it is voluntarily submitted to us by the child’s parent or guardian.
Once collected, a child’s contact or other personal information may be used to: (a) fulfill a transaction, such as to ship to the winner of a contest or sweepstakes the awarded prize, or (b) send the child requested promotional materials, including information about new products, contests, features and enhancements, special offers, and other events of interest (such as Birthday Club emails). We may also use the information for our internal marketing and demographic studies so that we can improve the products and services we provide our visitors in order to better meet their needs, or as otherwise described in this Policy.
Our Security Precautions, Location of Information
The Site has security measures in place to protect against the loss, misuse and alteration of the information under our control. Your information may be transferred to and maintained on computer networks which may be located outside of the state, province, country or other governmental jurisdiction in which you reside, and the countries in which these computer networks are located may not have privacy laws as protective as the laws in your country.
This site uses SSL (secure server software) that encrypts all the personally identifiable information passing back and forth between your computer and our server during registration and online purchase.
We understand that you might be concerned about buying online. That is why your security at our site uses encryption technology, which scrambles your credit card number and your other personal information to prevent the viewing of that data by anyone other than Imperial Toy. We also strive to maintain the security of information stored on our servers to protect against unauthorized access to your personal information.
Thanks for reading our privacy statement. We hope you have a better understanding of the many activities offered on our Web sites and the ways in which we really are committed to safeguarding online privacy. Remember, we may change our policy from time to time. When this happens we will notify you of the new policy by posting it on our sites.
Imperial Toy, LLC